ARCKIT is an Ireland company that has a freeform architectural modelling system product that allows to physically explore designs and bring ideas to life with speed and precision.
Based on modern building techniques and a 1.2m/4ft grid to scale, the ‘click and connect’ modular components make it possible to create a vast range of structures that can be quickly assembled, endlessly modified and finished to perfection.
ARCKIT products are perfect for STEAM learning, architects, hobbyists, students and children.
This project has the goal of improving the eCommerce usability and branding communication, increasing the rate conversion and the desirability of the product in the market.
Understand the business goals, the problem, context and users. Data analysis.
Defining user personas, scenarios, features and sitemap. Brainstorm and prioritisation.
Sketches, wireframing, user flow and interactions.
High fidelity prototype, usability testing, style guide.
Analyzing the first impression of the home page, content hierarchy and usability.
Homepage, product page, menu and cart.
The high fidelity prototype allowed us to communicate the designs and functionalities including filters, interactions, the information hierarchy, the mental load of the screens on users, UI components and colours.
