This section highlights a selection of user interface designs I’ve worked on. The goal is to showcase my strengths as a UI designer through hands-on exploration of visual design principles and execution.
Each interface demonstrates my approach to crafting thoughtful compositions using color, typography, layout, shapes, icons, imagery, and illustrations—balancing aesthetics with clarity, usability, and consistency.
The checkout is a crucial step for the shopping experience. This process must be easy to conclude, to prevent the user's frustration and avoid users to quit the online store without completing their purchase. Hence, a good user experience design is essential in this process. An optimize checkout process can turn more visitors into customers, increasing conversion rate.
An excellent first impression can be provided to the user by a good onboarding interface design screen. Onboarding screens are like an introduction, aimed to present the value an app brings to the user, the features and how to use, and also, it can prevent users from the frustration of having to figure out on their own how to use the app they are trying out.
A good user interface design can facilitate the way the users interacts with the data. A dashboard is a data-driven user interface that collects and showcases information in a visual format. It rearranges data into manageable parts of visual data that allows the user to see how they are doing and where they can improve.
Home of the website using a responsive grid system.
Landing pages are standalone web pages created for a specific marketing campaign, designed with a single, focused goal (a Call to Action or CTA) to convert visitors into leads.
In this project, I was also responsible for creating the whole visual concept to engage the users and supporting the marketing strategy, such as banners for google ads, web portals and social media (Instagram, Facebook, LinkedIn, and WhatsApp).
A new brand identity was created to promote the company and services in the digital environment.
Based on the brainstorm and pre-approved text created by copywriter, I sketched some quick ideas to guide the animation and get early feedback.
I was responsible for animating all the scenes of the project and modified to diverse formats to be used in the Website, Youtube, Google ads, Social Media and Newsletter.